CREATIVE MARKET
As a Sr. Visual Designer I managed and executed projects ranging from branded campaigns to new product features. I played important roles on both the product and brand teams - working cross-functionally with every department in the company (design, product/platform, growth, community, content, & support).
In late 2016 I lead a new initiative to redefine the Creative Market brand visual system and create a new standard for illustration in both marketing and product work. Read the case study for a deeper dive on the process on Medium >> Crafting a New Illustration Style for Creative Market
Brand + Marketing
Illustration
Product Design
Email Illustrations
Illustrations for an email campaign geared towards buyers that had not returned to the site to make a purchase in a while. The campaign was sent out in stages with various discounts for a return purchase.
Year in review landing pages
In 2015 and 2016 I lead the design efforts for the company’s year in review landing page. I worked with the content team to gather stories and imagery from the previous year and craft landing pages showcasing highlights from inside the company as well as from our community of shop owners and users.
Dribbble rebound contest identity
Creative Market and Dribbble partnered together to put on a rebound contest with the theme of fighting procrastination. We gave away a brand new laptop! I lead the design effort and created the identity and animation to promote the contest and prizes. See it in action on Dribbble.
Ad campaign for photographers
Series of ads created to target profession and amateur photographs alike. All photos in the series were taken from actual stock resources available on Creative Market. The goal of the ads was to capture the photographer in the moment, in their environment and connect it with a simple value prop to a product for sale on Creative Market.
